Brand Guidelines
A reference for maintaining visual consistency across all Elevate touchpoints.
The Name
Elevate comes from the word “to elevate”, meaning to lift and bring something to a higher level.
It reflects our commitment to helping businesses evolve from conventional digital systems (Web2) to a more transparent, secure, and valuable decentralized ecosystem (Web3).
The design is inspired by interconnected chains, symbolizing the main concept of blockchain.
Each interlocking element represents the interconnection between data blocks that form a strong, secure, and transparent system.
Logo
Primary
Dark
Monochrome
BlueThe logo consists of a geometric mark and the “ELEVATE” wordmark. Maintain clear space equal to the height of the “E” in the wordmark. Do not distort, rotate, or alter the logo.
Primary: Left structure uses a gradient from #3DE1DA to #0050CA. Right structure and bar use #0B173B. Wordmark paths in #0B173B.
Alternate variants: Dark (all white on black), Monochrome (all navy on white), Blue (all white on #0050CA).
Color Palette
Primary Blue (#0050CA) is the main brand accent. Aqua (#3DE1DA) is used for gradients and highlights. Deep Navy (#0B173B) and Navy (#18317B) serve as dark tones.
Typography
ELEVATE
OUR CAPABILITIES
CREATIVE DIRECTION
A multidisciplinary creative studio delivering strategy, design, and technology solutions.
Shaping brand narratives and visual identity across digital experiences.
Strategy
Heading Font
Bebas Neue
Used for all headings, labels, and display text. Always uppercase with 0.02em letter spacing.
Body Font
Manrope
Used for body copy, descriptions, and UI elements. Light to regular weight.
Components
24px (cards), 16px (buttons), full (pills)
white/10 (sections), white/6 (subtle), blue/40 (active)
#0f0f0f, #111, #0B173B, blue/10